The actor's union says this new agreement sets 'a new standard' for ethical use and makes it easy to performers to give consent and get paid. This is according to a new article in Variety.
“This structure ensures fair compensation and transparency. Brands must secure consent from performers for every use of their digital voice replica in an ad,” SAG-AFTRA said. “When offering an engagement to a performer, a producer must identify the product or service that is being promoted in the commercial they are creating and provide the commercial script. If an advertiser does not align with the performer’s preferences, or they don’t like the copy, they can easily deny the request.”
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